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Who We Are
At pH Logic, we blend expertise in data, CRM, and AI-driven operations to help businesses move from insights to action seamlessly. Our focus is on enabling sales and marketing teams to work smarter, converting prospects into long-term customers with precision and efficiency. We’re not just building tools; we’re building intelligence that drives growth.
Our Story
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Get to Know Us
Angie and Jana have been working together since 2012, helping fast-growing B2B companies bring products to market, generate demand, and achieve sales success. Over the years, they’ve partnered with organizations ranging from early-stage startups to large enterprises, designing and executing go-to-market strategies that delivered measurable impact.
Their efforts helped fuel a 34% CAGR and revenue growth from $46M to $350M. Through this journey, they witnessed firsthand how challenging it can be for companies of any size to scale effectively without running into obstacles and roadblocks.
Motivated by these experiences, Angie and Jana set out to create a new kind of agency; one built on core principles they believed were essential to driving sustainable growth:
Prioritize People
Always put customers and employees first, treating them with respect and care. At pH Logic, every team member is learning faster than ever before, growing their expertise and expanding their capabilities. This commitment ensures that clients consistently work with the most capable, forward-thinking professionals in the industry.
Get Your Data in Order and Develop a Strategy
Growth starts with clarity. By using first-party data, pH Logic helps companies build authentic customer experiences while ensuring compliance with evolving data privacy regulations. The team specializes in demystifying complexity, architecting foundational processes, structuring clean datasets, and creating reporting frameworks that make it possible to execute and measure go-to-market strategies with confidence.
Automate Routine Work
Efficiency unlocks potential. By automating repetitive, low-value tasks, pH Logic frees employees to focus on higher-impact initiatives, allowing them to invest their time and creativity where it matters most.
Co-founder & COO
Angie Henkel
Marketing Strategist | Pipeline Optimizer | Revenue Driver | Passionate Leader
Co-founder & CEO
Jana Penn
Marketing Ops & CRM Expert | Passion for Data Strategy | Lead Company Growth via Operations Excellence
Create a Buyer Persona
Success depends on understanding your audience. pH Logic works with companies to research, refine, and build buyer personas that truly reflect target customers. This ensures every message, campaign, and outreach feels direct, relevant, and authentic.
Develop a Stakeholder Engagement Plan
Alignment is everything. The team helps organizations design clear, actionable stakeholder engagement plans, outlining how and when communication should happen to keep decision-makers involved, informed, and invested in strategy execution.
With this perspective, and with the support of an extended team of experts, Angie and Jana built something special: pH Logic.
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What they say about us
If you've ever wondered: How much more revenue could we drive with cleaner data, you should definitely at least TALK to the masters in this area, pH Logic. I've personally learned so much from their presentations at Salesforce's largest conference (Dreamforce).
– Chris AUger, CEO at Cloudforged
What they say about us
If you've ever wondered: How much more revenue could we drive with cleaner data, you should definitely at least TALK to the masters in this area, pH Logic. I've personally learned so much from their presentations at Salesforce's largest conference (Dreamforce).
– Chris AUger, CEO at Cloudforged
Teamwork Makes the Dreamwork
At pH Logic, our logo represents the balance and collaboration we bring to every engagement. When you partner with us, you gain a team that is fully invested in your success and committed to not only meeting but consistently exceeding expectations. And as we work side by side, we make sure the journey is as rewarding and enjoyable as the results.
What they say about us
pH Logic CRM work has had a significant impact, and we are moving to pipeline quicker because of it”
Alex Sherrod, Head of IT and Sales Ops at Transit Technologies
What they say about us
If you've ever wondered: How much more revenue could we drive with cleaner data, you should definitely at least TALK to the masters in this area, pH Logic. I've personally learned so much from their presentations at Salesforce's largest conference (Dreamforce).
– Chris AUger, CEO at Cloudforged
Four-Legged Team
Dedication. Enthusiasm. Loyalty.
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Chief Morale Officer
Kobe
Kobe brings an unprecedented level of positivity and fun to pH Logic. He is a constant reminder of work -life balance spending his day either on long strolls or relaxing on your feet. He sometimes can be heard snoring during Zoom meetings.
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Chief Loyalty Officer
Oliver
Oliver is a seasoned and loyal companion. He has everyone at pH Logic exactly where he wants them. He may be blind but those puppy eyes are irresistible. Oliver spends his day relaxing by the pool and being adored.
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“Any company serious about accelerating their growth with actionable data should have a conversation with pH Logic”.
-Dirk Munson Associate Director, Verizon Connect
Since 2012, we have helped fast-growing B2B companies bring products to market, creating demand and driving sales success. Let's discuss how we can help you!
