top of page


Unlocking Event & Tradeshow ROI: How to Measure What Truly Matters
Events and tradeshows are a staple in many marketing strategies, offering valuable opportunities to engage prospects, build brand...
jana penn
Feb 182 min read


Uncovering the Unseen: How Neglected Data Quality Could Be Harming Your Business Growth
Data quality is often hidden in the background of many organizations, but its importance cannot be overstated. When businesses overlook...
jana penn
Jan 34 min read


The Risks of Poor Data Quality in AI Systems
In the age of digital transformation, artificial intelligence (AI) emerges as a pivotal driver of innovation across numerous industries....
jana penn
Sep 12, 20243 min read


5 Benefits of Clean CRM Data
Imagine if your company could confidently pull a target list and have complete trust in the data... that the segment matched the...
jana penn
Jul 25, 20242 min read


9 Strategies to Improve your Data Quality
Maintaining high data quality is crucial for any organization, especially in sales and digital marketing.
jana penn
Jul 24, 20242 min read
bottom of page